Kevin Saunders Creative Services

BRIEF PORTFOLIO SELECTION

admin — Wed, 26 Mar 2014 10:50:54 +0000

Newsletter for a salubrious new establishment in Upper Street: Hoxley and Porter

admin — Tue, 01 Oct 2013 20:20:26 +0000

Two newsletters so far, briefed by Donna Lambert at Lamb to Slaughter. Like doing these because I get to wax lyrical and go way over the top on the purple prose!

Hoxley and Porter Newsletter 1 draft 2 FOR BLOG

RIVERBOAT FOOD FESTIVAL PRESS RELEASE

admin — Fri, 28 Jun 2013 12:45:06 +0000

Press release for Lamb to Slaughter about this festival featuring London’s best street chefs… On a boat!300513 RIVERBOAT FOOD FEST press release

WHITE RABBIT RESTAURANT – LAUNCH PRESS RELEASE

admin — Fri, 28 Jun 2013 11:43:21 +0000

Cool Dalston restaurant – hard to write about because it’s genuinely unique!THE WHITE RABBIT

PSYCHIC BURGER LAUNCH PRESS RELEASE

admin — Fri, 28 Jun 2013 12:42:06 +0000

PSYCHIC BURGER – Wrote this press release for the launch of this pop-up restaurant at Birthdays rock venue in Dalston for Lamb to SlaughterPSYCHIC BURGER press release

CAN GROUP

admin — Fri, 28 Jun 2013 11:17:17 +0000

A complete website re-write involving interviews with all the key stakeholders, interpreting a diverse range of styles and philosophies into a simple, cohesive whole.

www.can-online.org.uk

MERCURE HOTELS – Writing the complete set

admin — Wed, 15 Feb 2012 14:04:04 +0000

This isn’t a new bit of work – but I’ve just discovered it on my back-up disk and found I still like the words! Back in 2007/8 French hotel group Mercure (part of Accor) asked me and my creative partner Simon Milner to write and design the brochures, press advertising and in-house materials for the launch of Mercure’s family of 27 Uk hotels. As well as writing a DL leaflet for all 27 of them within a week, I wrote more detailed brochures in which I waxed lyrical about their flagship locations – such as St Pauls in Sheffield.

Here’s a selection (CLICK ‘READ MORE’ TO SEE THE WORDS!):

'A Jewel of Glass, Stone and Steel'

St Pauls Brochure Spread 1

St Pauls Brochure Spread 2

MONKEY TENNIS

admin — Wed, 15 Feb 2012 12:20:04 +0000

Another old piece of work unearthed from an ancient hard disk. If it looks vaguely familiar that’s because this project was the idea on which Damon Albarn and Jamie Hewlett based their virtual band Gorillaz. Hence the court case referred to below! CLICK ON THE THUMBNAILS TO SEE THEM FULL SIZE!

ELECTRONIC ARTS

admin — Wed, 15 Feb 2012 11:45:53 +0000

Further archaeology’s also revealed this ancient treasure! A brochure and press ad campaign launching the world’s greatest computer games company in Japan. This was designed by Simon Milner and written by yours truly in our former incarnation as Saunders Milner Ltd (AKA The Digital Arsonists). No legible copy on these examples (what is there is in Japanese!) but I’ll be adding the text after more digging. In the meantime, here’s what we said at the time about it:

‘Electronic Arts are the world’s biggest computer gaming company. Ironically, they have never been prominent in Japan – the home of most of the technology. So they needed a powerful marketing weapon with which to invade a highly competitive market. In designing this corporate brochure we made full made use of the characters, multiple language translations and sheer energy of the game brands we’d worked with before – as well as writing the English copy for translation into Japanese. Early reports suggest that the brochure kicked proverbial ass right up the Pacific Rim.’

Electronic Arts - Launch Brochure for Japan

Electronic Arts - Launch Brochure for Japan - spread 2

admin — Sat, 24 Sep 2011 10:01:57 +0000

I recently wrote the copy for this McDonalds Facebook app, together with all the instore and online pre-promotional and launch materials.