Roger Wade, creator of Boxfresh and owner of Brands Inc and Donna Lambert (Lamb to Slaughter) asked me to write the launch brochure and trade press release for Roger’s latest retail revolution: BOXPARK – the world’s first pop-up mall!! I’m very chuffed to have taken part in this project because it’s one of the very few times that the word ‘revolution’ is used correctly and appropriately. This is exciting and radical stuff!!

Here are a few excerpts from the brochure, designed by Hamish Makgill of Studio Makgill, Brighton