02.15
Further archaeology’s also revealed this ancient treasure! A brochure and press ad campaign launching the world’s greatest computer games company in Japan. This was designed by Simon Milner and written by yours truly in our former incarnation as Saunders Milner Ltd (AKA The Digital Arsonists). No legible copy on these examples (what is there is in Japanese!) but I’ll be adding the text after more digging. In the meantime, here’s what we said at the time about it:
‘Electronic Arts are the world’s biggest computer gaming company. Ironically, they have never been prominent in Japan – the home of most of the technology. So they needed a powerful marketing weapon with which to invade a highly competitive market. In designing this corporate brochure we made full made use of the characters, multiple language translations and sheer energy of the game brands we’d worked with before – as well as writing the English copy for translation into Japanese. Early reports suggest that the brochure kicked proverbial ass right up the Pacific Rim.’
Electronic Arts - Launch Brochure for Japan
Electronic Arts - Launch Brochure for Japan - spread 2