This isn’t a new bit of work – but I’ve just discovered it on my back-up disk and found I still like the words! Back in 2007/8 French hotel group Mercure (part of Accor) asked me and my creative partner Simon Milner to write and design the brochures, press advertising and in-house materials for the launch of Mercure’s family of 27 Uk hotels. As well as writing a DL leaflet for all 27 of them within a week, I wrote more detailed brochures in which I waxed lyrical about their flagship locations – such as St Pauls in Sheffield.
Here’s a selection (CLICK ‘READ MORE’ TO SEE THE WORDS!):