I’m a writer, musician, film-maker and music promoter. Which means I do lots and lots of different but increasingly interrelated stuff – on a day-to-day freelance basis as well as longer term contacts.
There’s copywriting across all media and marketing disciplines (SEARCH ‘COPYWRITING/CREATIVE DIRECTION TO FIND EXAMPLES) for lots of different commercial and charity/governmental clients for more than 20 years… There’s editing/proofreading of publishers’ fiction and non-fiction manuscripts…(SEARCH ‘BOOKS’ FOR EXAMPLES) There’s screenwriting and film projects (SEARCH ‘FILM’), novel and ghost writing (SEARCH ‘BOOKS’) … And finally there’s a range of live music events and festivals (SEARCH LIVE EVENTS), mostly working with young people through local authorities and youth organisations – and these involve pretty much all the other stuff I do. The posts here are just some of my more recent projects.
EMAIL ME AT: email@example.com or call 07773845679 and I’ll tell you more!
This isn’t a new bit of work – but I’ve just discovered it on my back-up disk and found I still like the words! Back in 2007/8 French hotel group Mercure (part of Accor) asked me and my creative partner Simon Milner to write and design the brochures, press advertising and in-house materials for the launch of Mercure’s family of 27 Uk hotels. As well as writing a DL leaflet for all 27 of them within a week, I wrote more detailed brochures in which I waxed lyrical about their flagship locations – such as St Pauls in Sheffield.
Here’s a selection (CLICK ‘READ MORE’ TO SEE THE WORDS!):
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Another old piece of work unearthed from an ancient hard disk. If it looks vaguely familiar that’s because this project was the idea on which Damon Albarn and Jamie Hewlett based their virtual band Gorillaz. Hence the court case referred to below! CLICK ON THE THUMBNAILS TO SEE THEM FULL SIZE!
Further archaeology’s also revealed this ancient treasure! A brochure and press ad campaign launching the world’s greatest computer games company in Japan. This was designed by Simon Milner and written by yours truly in our former incarnation as Saunders Milner Ltd (AKA The Digital Arsonists). No legible copy on these examples (what is there is in Japanese!) but I’ll be adding the text after more digging. In the meantime, here’s what we said at the time about it:
‘Electronic Arts are the world’s biggest computer gaming company. Ironically, they have never been prominent in Japan – the home of most of the technology. So they needed a powerful marketing weapon with which to invade a highly competitive market. In designing this corporate brochure we made full made use of the characters, multiple language translations and sheer energy of the game brands we’d worked with before – as well as writing the English copy for translation into Japanese. Early reports suggest that the brochure kicked proverbial ass right up the Pacific Rim.’
Electronic Arts - Launch Brochure for Japan
Electronic Arts - Launch Brochure for Japan - spread 2
I recently wrote the copy for this McDonalds Facebook app, together with all the instore and online pre-promotional and launch materials.
This is an interactive microsite designed and built for Herts County Council Youth Connexions to promote positive relationships for young people. This is just one small part of a year-long project involving residential workshops with groups of young people to generate ideas, which I then knocked into shape as this website – as well as a series of live music events and printed material. I wrote the press releases, organised the events and worked closely with Youth Connexions on compiling the report for presentation to Herts County Council.
CLICK THE PICTURE TO SEE THE SITE!
BOXPARK BROCHURE & PRESS RELEASE
Roger Wade, creator of Boxfresh and owner of Brands Inc and Donna Lambert (Lamb to Slaughter) asked me to write the launch brochure and trade press release for Roger’s latest retail revolution: BOXPARK – the world’s first pop-up mall!! I’m very chuffed to have taken part in this project because it’s one of the very few times that the word ‘revolution’ is used correctly and appropriately. This is exciting and radical stuff!!
Here are a few excerpts from the brochure, designed by Hamish Makgill of Studio Makgill, Brighton
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I’m part of a team (including BAFTA-winning Director Matt Lipsey) working on a TV documentary – for which this is the website! In four hour-long episodes we tell the tale of four hotels whose names evoke the memories of artists who always said YES to excess: the Joshua Tree Motel, Chateau Marmont, The Chelsea Hotel and the Algonquin. Since writing the website I’ve written a detailed treatment, verging on being a finished screenplay, for the Chateau Marmont episode. I was also the one who came up with the name ‘Heartbreak Hotels’! Once the film is in production, there are plans for a coffee table style book (written by yours truly), a series of albums featuring artists who lived and died in these hotels and even a three-dimensional interactive hotel experience – online and in the flesh!
Check out Heartbreak Hotels here: www.heartbreakhotels.co.uk or click the picture!
Written recently by yours truly, this is a very cool website offering some of the coolest grooves on the planet (and off it) from the likes of Marden Hill, Beamish & Fly, 45 Dip, Defoe, Spacehoppa, Sugarman and many more. There’s a huge range of music of various styles for use in TV, film, ads and so on – and among the tracks on offer you’ll find a few of my own! CLICK THE DOORBELL TO ENTER!
Jonathan Miller at M-Y Ebooks asked me to come up with a complete exhibition solution that got across their message – that it’s easy for individual authors and publishers alike to turn their literary works into published ebooks with turning pages when you work with M-Y Ebooks. I had a bit of a vested interest, since I work as an editor for M-Y. Far be it from me to plagiarise – so i’m calling this ‘an homage’!
I came up with a complete exhibition stand, A5 leaflet, a set of postcards and business cards with the straightforward theme of: SIMPLE
CLICK THE PICS TO CHECK OUT M-Y EBOOKS!
EXHIBITION PANELS FOR M-Y EBOOKS at Frankfurt Book Fair
M-Y EBOOKS - leaflet copy and design for Frankfurt Book Fair